Taking Control at Retail Over the Holiday Season
It is that time of year again. Time to get ready for the holiday season and all that it entails. When your brand is located at retail, this can mean many different things – most of which also mean more stress. That is why taking control at retail, especially over the busy holiday season, is so crucial. So, to help out, here are some tips to help you regain control and ensure sales are as high as possible!
One of the best ways to ensure your product will perform is to ensure that it is always on the shelf. You simply cannot rely on retailers to consistently ensure that your brand is getting out of the backroom and to the right location on the shelf. At the end of the day, if the customer has a bad customer experience it will directly impact your bottom line. Since you can’t be there to check yourself, the best way to guarantee your products will be on the shelf is by taking back control. This is particularly important for those products that enjoy larger sale numbers during the holidays.
Promotions are a great way to help boost sales – and to ensure customers are more aware of what you have to offer. Displays are a perfect way to highlight sales, as well as promote your product in store. Additionally, having a company set up/build that in-store display means you can worry about everything else on your plate.
Want to make sure those sales are being ticketed properly, that shelves are stocked, or that displays match your price points (after all, this is a major part of staying competitive)? A retail audit is a great way to do it. This is also a good way to ensure that a retailer’s employees are knowledgeable and able to provide the information your customers want.
Want to highlight certain products during the busy season? An experiential marketing campaign may just be the way to do it. Setting up in-store, having customers try your product, and then directing them to the shelf and providing a promo or coupon, can really help to boost sales. This is especially important when it comes to new offerings – and is a smart way to encourage loyalty right from the beginning.
With Black Friday and the holidays right around the corner, you need to start planning soon – and all of these are excellent ways to help ensure sales are as high as possible over the next few months.
Want to get a merchandising plan started to take advantage? Call Storesupport today at 905.847.6513.
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