Empowering Your Brand Part 1: In-Store Retail Merchandising
Relying on your retailers to make sure your products are in the right place, correctly priced, and receiving the attention they need from employees is nice. Unfortunately, it is often also very unrealistic. Retailers, on any given day, are managing products for a multitude of brands, so while we may like to assume our products are getting the attention they deserve (and that we pay good money for), we all know what happens when we assume… How are you empowering your brand in-store?
Gone are the days when you could depend on the retailer to provide enough resources to ensure that your product is able to perform as well as possible. With the rise in reliance on automated solutions, retailers are finding cost-cutting measures more profitable, and thus the attention your products may have received in the past is just that, a thing of the past. Now you have to cover your own assets.
Sure, some retailers have programs that you can buy into, or even, in some categories, have to buy into, but the employees in charge of these programs are not necessarily worried about your overall brand. They are more concerned with how the store looks, but not you specifically. That means that, even with a ‘dedicated’ retail merchandising resource provided for you, you still have very little control.
So, what’s the solution? Give up? Of course not, nor are most of us willing to forego all retail merchandising. Independent retail merchandising – a service you select that is specific to your goals and your brand is critical. Such a program can help ensure that your product is getting the attention it needs, as are your customers.
For example, if you’re running a promotion, launching a new product, or setting up a seasonal campaign, you need to be sure that all signage up in the store and in the correct location, that pricing reflects your current sales, and that your product is well stocked. When you’ve spent the time and resources establishing a marketing plan to encourage sales, you need that research to pay off.
When it comes to retail merchandising, make sure that you are giving your brand the highest chance of success. Make sure you have a dedicated resource, one who can check on your displays and shelving, delivering real results during the times of year that you need it most.
At Storesupport, you can depend on us. We’re here to help you regain control in-store and make sure your retail merchandising campaign is all you intend it to be. Get in touch with us today by calling 1-877-421-5081.« Back to Blog